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Music Reviews

Screaming Females - Castle Talk
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Castle Talk
Don Giovanni
Trent Reznor & Atticus Ross - The Social Network [Original Soundtrack]
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The Social Network [Original Soundtrack]
The Null Corporation
Deerhunter - Halcyon Digest
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Halcyon Digest
4AD
No Age - Everything in Between
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Everything in Between
Sub Pop
Robyn - Body Talk Pt. 1/ Body Talk Pt. 2
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Body Talk Pt. 1/ Body Talk Pt. 2
Konichiwa
The Walkmen - Lisbon
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Lisbon
Fat Possum
LOSTATSEA.NET > FEATURES >

March 2, 2009
"Post-Future," a new major retrospective exhibition beginning March 7th at the Subliminal Projects gallery in Los Angeles, revisits the iconic work of graphic design legend John Van Hamersveld. The show, which will run for four weeks, examines Van Hamersveld's body of work from all angles, both in a historical context, as the classic emblems of psychedelic pop culture, as well as from the vantage point of today's rapidly shifting art aesthetics. Though Van Hamersveld began his rise to fame half a century ago, at the solo retrospective the designer's vast portfolio will be represented not as a collection of relics from another era but as an assemblage of continually evolving pieces of social commentary.

The idea of perpetual relevance will be brought to life by presenting many of the artist's classic works "juxtaposed with re-imaginings of those images, recent retro-styled pieces and a never-before-seen series of drawings connecting past and present. Through the show, Van Hamersveld creates a lens through which the past can be seen and the future can be sourced, where imagery melts into a pool that is both the source and the destination of creativity."

Grand statements on the weight of Van Hamersveld's art may seem like lofty hogwash to the uninitiated, but when considering the Rockwellian scope of his influence it is the notion of overstatement that seems outlandish. Along with cover art for a host of seminal albums like the Beatles' Magical Mystery Tour and The Rolling Stones' Exile on Main Street (which is to say nothing of the album covers for Jefferson Airplane, Blondie, Kiss, the Grateful Dead, and others), Van Hamersveld created the now-legendary poster for the 1964 surf film The Endless Summer, a universally known illustration of Jimmy Hendrix, the early 1990s redesign of Fatburger, the official poster (and a 360-foot gargantuan mural) for the 1984 Los Angeles Olympics, as well as scores of illustrations for venerable magazines like Esquire and Rolling Stone.

The eponymous show in Los Angeles is an in living color precursor to the publication of Post-Future a "retro-contempo-future-spective" book of Van Hamersveld's classic images that, "like an acid trip in ink on the paper of space and time... are as futuristic as they are vintage." The book, published by Santa Monica Press, is scheduled for release this fall. The Subliminal Projects exhibition will run until April 4th, and opens with an artist reception from 8- 11pm on March 6th.

SEE ALSO: www.post-future.com
SEE ALSO: www.vanhamersveldmuseumofart.com

--
Eric J Herboth
Eric J. Herboth is the founder, publisher and Managing Editor of LAS magazine. He is a magazine editor, freelance writer, bike mechanic, commercial pilot, graphic designer, International Scout enthusiast and giver of the benefit of the doubt. He currently lives in rural central Germany with his two best friends, dog Awahni and cat Scout.

See other articles by Eric J Herboth.

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